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COPY-CHATTER (1)

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Copy Chatter is a weekly podcast delving into all things freelance writing. Each episode gives straight-shooting insight and advice regarding the real-life issues and opportunities that freelance writers face every day. 

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AshleyG (13) (1)

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How to take a vacation when you work from home

How to take a vacation when you’re a freelancer

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This summer, I found the most delicious and effect This summer, I found the most delicious and effective copywriting. It’s about chocolate. 🤤 Tony Chocolonely's sells HUGE chocolate bars. Their product presentation is designed to be part snack and part movement. 🍫 Their thing is to fight for fair-trade chocolate, specifically slavery-free chocolate. It’s printed on the outer and inner wrappers. You unwrap the giant bar and get a full education about cacao plantations in Africa and how so many of them still use slavery in their harvesting practices. @tonyschocolonely_us is on a mission to end that. They use the inside of their wrapper to educate their consumers about their mission and invite them to share it. What I love about this is how it all works together. The chocolate bar is huge, which means lots of real estate on the wrapper to promote their message. The size also makes it ideal for sharing, which is an integral part of their CTA: 📢 SHARE OUR CHOCOLATE TO HELP US END SLAVERY. Sharing spreads their message, but it also becomes a selling point -- a benefit to buying. This keeps their market healthy and gives their customer base a reason to keep coming back for more. (It's easier to justify a giant candy bar "to share," isn't it?) This is good for their bottom line and mission. Another thing this wrapper campaign touches on is community -- and this throws back to the "lonely" in Chocolonely. I can't end slavery alone and neither can you, but if enough people join together in that effort, we can make some real change happen. Tony's marketing is operating with a BIG IDEA. Here, the BIG IDEA is that sharing this chocolate can end slavery. Every piece of copy you write should have a BIG IDEA embedded in it. 💥 Sometimes you'll be able to expand a lot on it, like in a 4,000-word sales page. But sometimes you're limited to the back of a piece of paper or a 2-minute video script to get the message across. This is something I teach you how to do inside Copy Confidential. ✍️ You'll learn how to think strategically about any copy you're writing, to be sure it lands with the highest potential for spurring the action you want your readers to take. Click the link in my bio for more info! 👈
WRITER'S RANT INCOMING. It is CUE the heraldry. WRITER'S RANT INCOMING. It is CUE the heraldry. Not QUE the heraldry. Certainly not QUEUE the heraldry. Que is not a word we use in English and it is pronounced KAY. Queue means a line of people. (It is pronounced CUE. This is a homophone of cue, the word we *actually* want, so at least it has that going for it.) CUE is when you point to someone/something and say "OK GO!" You CUE them. Please for the love of all things Latin STOP SAYING QUE WHEN YOU MEAN CUE. #theinkwellguild #copychatter #writersrant
When you can’t control an outcome in your busine When you can’t control an outcome in your business, you might feel overwhelmed and stuck. 😫 The waiting can be excruciating: ⏳ to hear back on a pitch ⏳ for feedback on a project ⏳ for a response when you're in an uncomfortable conversation ⏳ for an overdue invoice to be paid But instead of spinning out, ask yourself this question: ❓ Isn't there something better I could be doing? ❓ There is ALWAYS something more productive. You can't control the outcome so you might as well get on with things. You can even put your energy into the Plan B solution, in case whatever this worrying situation is goes south. 👎 Getting proactive rather than reactive, or worse, completely stalled out, is usually the best plan. In what area of your work are you stuck waiting? And what could you do to make the best use of your waiting time? 🙋‍♀️🙋‍♂️ #theinkwellguild #copychatter #clipscamp #digitalmarketing2022 #2022courses #workfromhome2022 #onlinecourse #onlinecourses #digitalcourse #digitalcourses #marketingadvice #freelancewriters #freelancewriter #freelancecontentwriter #freelancecopywriter #makingmoneyonline #getpaidtowrite #copywritersofinstagram #writingblogpost #writerswrite #newwriters #contentwriter #copywriter #digitalmarketingtraining #contentwriting #digitalmarketingtips #contentmarketing #writingmentor #makemoneyonline2022 #freelancingfemales
My favorite "tactic" to use in marketing is email. My favorite "tactic" to use in marketing is email. There's no end to what you can do with email in your business, especially now with all the highly sensitive behavior-based automations you can put in place. #theinkwellguild #copychatter #emailmarketingstrategist
Don’t over-share with your client when you have Don’t over-share with your client when you have to be late for a deadline. 🤐 ☠️ Clients don't need to know that you: ☠️ 🚫 overslept 🚫 spilled coffee on your shirt 🚫 had to chase the dog who got out 🚫 hit every red light on the way to school drop-off 🚫 got pulled over on the way home 🚫 anything else that's preventing you from making your deadline Instead, here's what to do: 👍 LET THE CLIENT KNOW ASAP. "Hey, CLIENT. I wanted to update you on PROJECT. I'm not going to be able to get it to you by DEADLINE." 👍 APOLOGIZE. "I'm so sorry I'm behind schedule. Some things came up that were beyond my control and I haven't been able to catch up." 👍 GIVE NEXT STEPS. "If we need to change the plan, please let me know; otherwise I will keep working and have it to you by the end of the day." And then you put your head down and you get to work. ✍️ Don’t forget to click the link in my bio for more helpful resources! 👈 👈 #theinkwellguild #copychatter #podcastersofinstagram #podcastcommunity #podcastnetwork #podcastmarketing #womenwhopodcast #freelancewriters #freelancewriter #freelancingfemales #freelancecontentwriter #freelancecopywriter #makingmoneyonline #getpaidtowrite #copywriters #contentwriters #writerswrite #writersden #contentwriter #copywriter #digitalmarketingtips #digitalmarketing #newwriters #smallbusinessadvice #smallbusinesswoman #smallbusinessmarketingtips #smallbusinesscommunity #innovativeentrepreneurs #entrepreneurjourney
Take deliberate action to get in front of your pro Take deliberate action to get in front of your prospects. ☑️ pitch them ☑️ interact on Facebook or Instagram ☑️ publish on LinkedIn ☑️ connect with colleagues #theinkwellguild #copychatter #digitalmarketingtips

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