Had an interesting conversation with my friend Mae yesterday.
Mae has a merch shop. She makes branded shirts and stickers and all kinds of things for other businesses.
(When I finally start offering swag, she’ll be my printer.)
She and her daughter also have an off-shoot sticker shop, and that shop has a pretty substantial email list.
Mae is one of my blossoming success stories, and she sends me updates all the time.
I think she was even the one who coined the term “email therapy” for my take on storytelling with courage.
But anyway, she’s been experimenting with doing email my way.
That is to say, personal stories with a call to action at the end.
And she’s having fun with it!
Ecommerce is a little different, because you can use promo codes and stuff to drive sales a little more frequently than we tend to do in infoproducts.
But she’s seeing good results…
More sales, for starters.
But also bigger open rates and all kinds of fun engagement with the list.
(Fan mail really comes in handy when you feel like burning everything to the ground.)
Mae came to my email-writing workshop and she’s been putting in the practice ever since… with great results.
In fact, she’s the one who gave me the idea for the Email Intensive.
She kept asking me questions about how to do this and that, and asking me to go deeper into a couple of things I touch on in the
workshop.
So that’s exactly what we’re going to do in the Email Intensive.
If you’ve taken any of my email workshops, the intensive will be the natural next step.
And if you haven’t taken any of my email workshops, the intensive will get you up to speed quickly.
We start on April 4.
If you want to make more money from your emails, sending stuff that’s easy to write and fun to read, you need the Email Intensive.
Sign up here:
https://gainer.ink/intensive
