do you fantasize about this, too?

I was chatting with a friend yesterday…

You might know this gal, but she will remain nameless in this story because, well, if it were me, I wouldn’t want to be named

She, like me, has been through some really hard stuff.

And she, like me, has a family that’s been through some hard stuff.

Not the same hard stuff as my family, but still hard.

She’s in a situation right now that has her feeling pretty uncomfortable.

Basically, other people in her life are making choices that might “make her look bad” in some circles… including circles full of
her primary market.

And she’s not sure what to share and not share because of it.

It’s a weird position to be in — having this thing going on in your life and being so calculating about what to reveal or not

What part of this story is “mine” and what part is over-sharing?

How will talking about this reflect on me? Will it damage my reputation?

I live in that spot a lot, and… yeah, it’s weird.

I’m not someone who’s naturally inclined to be so calculating.

It’s uncomfortable.

Between you and me, I’ve been fantasizing (again) about packing it all in, buying up an established ecommerce shop, and building a
business that’s entirely anonymous.

Anonymity sounds so nice right now — after running a “personal brand” since 2010.

Mama is tired.

Maintaining any kind of facade — even if it’s an appropriate one to protect my kids — is draining.

And it feels counter-intuitive to what I want to do here, with us.

I think I’ve found a good balance at this point, but it took a while to get here.

My friend will, too.

Or she’ll pack it in and move into a boring and/or anonymous, hahaha

Hellooooo Codie Sanchez


This is just my awkward attempt to throw a little encouragement your way.

If you’re feeling a little weird about your business at the moment, you’re not the only one.

We’ll get through it.

I’ll get through it with you, with a steady stream of stories and observations.

And maybe just a pipe dream or two, for kicks.


If I were to pack it all in, I’d go into ecommerce.

What’s your “hard quit” fantasy? What would you do?

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Ashley (24) (1)

After working with dozens of brilliant, hard-working entrepreneurs as a freelance writer, I learned a thing or two about great content. Now I bring my years of experience, practice, and self-study to bloggers and businesses that want to nail it in the content game.


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