ostensibly the best episode of Baywatch

I was chatting on the phone with Will this morning.

He was entirely too awake and I was entirely too… not.

By the time we connected on the phone, he had already been up a little while with a daily dose of ADHD meds well in his system.

The awake-ness of this dude… let’s just say I could not match it.

So Will’s a TV guy — he likes having the TV on while he’s doing other stuff.

And right now he’s in the middle of a big clutter purge of his house.

So we’re chatting, and there are all these “sorting stuff” sounds, and in the background there was some TV dialog.

I couldn’t really hear what they were saying, but it sounded like cheesy 90s sitcom dialog.

This is when Will informed me that he was playing “the best episode of Baywatch.”

From back when, he says, it was a wholesome show.

Baywatch. Wholesome.

He says.

I was never a viewer myself, so I will have to take him at his word.

I did have a friend in high school who watched the reruns religiously, every day.

(This was back before streaming was a thing. Before DVRs and digital cable was even a thing.)

It was the funniest thing, because Rob was this sweet, unassuming, total good guy… and this was in the heyday of negative social
commentary about Pamela Anderson.

He went on to marry his high school sweetheart and they have this adorable family.

The fact that this “nice boy” would watch “trashy Baywatch” every day after school was so incongruous to me that I never forgot

And his mom thought it was the funniest thing.

Now it humors me that this is how Will spends the pre-dawn hours.

It also humors me to think of the replies I might get to this email.

Your replies are possibly my favorite part of this email business. Certainly the most entertaining part!

So let ’em fly, whenever and wherever you want.

And one more thing:

It’s not too late to join me for the Email Intensive. We’re starting tomorrow at 2, and we’ll be spending 4 weeks together
learning how to write emails like this one that you just read all the way to the bottom.

Get in here before it’s too late:


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Ashley (24) (1)

After working with dozens of brilliant, hard-working entrepreneurs as a freelance writer, I learned a thing or two about great content. Now I bring my years of experience, practice, and self-study to bloggers and businesses that want to nail it in the content game.


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