Great writers build great blogs, whether their own or for their freelance writing clients. There are two key factors that go into creating a great blog post:
In other words, the foundation of a great blog post is the idea, and then the delivery has to match the promise of the idea.
If you’re a freelance writer, you probably already know how to write about a topic well. But how do you come up with the great topics to begin with?
This question is about a little something called idea generation, and there’s good news for you.
The ability to come up with great new ideas is something you can learn and develop over time.
Think of idea generation like a muscle — the more you practice it, the stronger you’ll be. And just like with any muscle — or habit, or practice, or whatever — there are some recommended exercises to help you build it. But getting really good at coming up with ideas is something that requires consistent practice, repetition.
I’m not saying you need to spend hours a day on brainstorming ideas — far from it! Who has the time for that, anyway?
What I am saying is that you need to have some sort of routine or habit for coming up with ideas. It might look something like this for you:
The exact day, hour, and amount of time you spend coming up with ideas doesn’t necessarily matter. What matters more is that you make a regular practice of it. The more deliberate you are about this, the better your ideas are going to get and the easier it will be to come up with new ones.
Pro tip: If you really want to rock it at idea generation, commit to making a list of 10 ideas every day. Pick a keyword or topic and just let the ideas flow. They don’t all have to be good ideas — but when you’ve got to come up with 10, some of them will definitely be winners.
There are all kinds of sources for inspiration — just ask anyone who’s seen an episode of Project Runway. Blog post ideas are no different. Sometimes all you need to do is keep some feelers out and look around for ideas. Other times, it makes sense to go about it a bit more deliberately.
If now is a time for deliberate action, you can try any (or all!) of these six proven methods for coming up with new blog post ideas:
These are just some ideas to get you started. Think about your given topic in new ways and see what comes up for you!
Ideas can strike anywhere. Always be prepared to capture them!
Since 2010, businesses and entrepreneurs have turned to me for stronger copy, deeper customer relationships, and great blog content.
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